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How to Attract a Fortune 500 Acquirer With Brock Weatherup

Want to sell to a Fortune 500 company? Learn Brock Weatherup’s strategies for attracting top-tier buyers and maximizing your exit!



About This Episode

Selling your business to a Fortune 500 company is a dream for many founders. Strategic acquirers often pay the most because they can integrate your business into their larger ecosystem. It’s rare to pull off even once—Brock Weatherup has done it three times. 


In this episode of Built to Sell Radio, Brock reveals the strategies that helped him attract Fortune 500 buyers like PetSmart and Petco. This episode is a roadmap for anyone who wants to sell their business to a strategic acquirer. 


What you’ll learn: 


  • Why being an owner (not just a CEO) puts you in control of the cash. 

  • How owning a larger share of a smaller business can yield bigger returns. 

  • The steps Brock used to get on the radar of Fortune 500 companies. 

  • The risks of being a common shareholder when investors have preferences. 

  • How to get buyers to speed up their diligence process. 


If selling your business to a top-tier acquirer is your goal, you can’t miss this episode. 





About Our Guest



Brock Weatherup - Follow him on LinkedIn



Brock Weatherup is an entrepreneur, investor, and executive known for his impact on the pet industry and digital innovation.




He co-founded and led Pet360, which he successfully sold to PetSmart, later serving as EVP of Digital & Innovation at PetSmart.


As co-founder of Metamorphosis Partners, he invests in and advises pet-focused startups, leveraging his expertise in digital strategy, brand building, and business exits. A seasoned leader and angel investor, Brock continues to drive innovation and growth across consumer-focused industries.




 



Definitions

Due-Diligence: This is a comprehensive appraisal of a business or investment undertaken before a merger, acquisition, or investment. It seeks to validate the information provided and uncover any potential risks or liabilities.


Earn-out: This is a financing arrangement for the purchase of a business, where the seller must meet certain performance goals before receiving the full purchase price. It reduces the buyer’s risk and aligns the interests of both parties post-acquisition.


Roll Over Investor: A rollover investor, in the context of selling a business, refers to an individual or entity that rolls some of their proceeds from the sale with the buyer. This strategy allows the seller to defer capital gains taxes and potentially leverage their expertise or resources in a new venture.





 

Want to dive deeper into your exit planning?


Prepare for your successful exit with four powerful assessments available on our homepage.




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