Staff Writer

Are you accidentally selling Too cheap Before negotiations even start? Identify the asset inside your business that’s worth more to someone else than it is to you. Click to learn more.

About This Episode There’s an old idea in M&A called the Rembrandt in the attic. A company owns something valuable — a brand, a patent, a customer list, a data set — and nobody inside the business sees it for what it is. The right acquirer walks in, looks at the same asset through a different lens, and recognizes a masterpiece. Dori Yona spent six years and raised $14 million building what he thought was a price protection company for consumers. Earny tracked everything its users bought...

In this article, learn how Aaron Leibtag Structured His Pentavere Sale to HealWell. Aaron has steered multiple private equity-backed consumer businesses towards successful liquidity events. Click to learn more!